REDEFINING THE CUSTOMER EXPERIENCE AT SM MALLS IN BATANGAS

As the malls and other business establishments around Batangas started to open its doors, “the new normal” have changed the totality of the whole shopping and dining experiences for SM’s customers. Defined by the new norm, SM adapts for the safety of everyone who goes in and out of their malls. 

Directional arrows are strategically placed around the mall to facilitate one way movement per area. (Photo taken at SM City Batangas)

While dining-in will never be an option, family treats can still be enjoyed with specialties from their favorite restaurants with take-out and delivery services.  Aside from Food Panda, which is available in Lipa City, all SM Malls in Batangas have partnered with riders for their SM Pabili Services.  Aside from the updates from the Facebook pages of SM City Lipa, SM City Batangas and SM Center Lemery, Viber groups designed to update the customers on the rider availability and store openings per mall was also introduced. 

Safety Protocol Officers remind shoppers to practice social distancing. (Photo taken at SM Center Lemery)

To ensure a safe malling experience for those who are trying to get their essential supplies and services, several measures are implemented at SM.  These include the provision of directional arrows to manage human traffic, social distancing floor markers to ensure at least 1 meter distance between those in line and those who are using the escalators and elevators. Disinfecting floor mats are also placed in all entrances while all customers are also required to have their temperatures taken before entering in the mall. 

Social distancing markers are placed where there is a need to queue. (Photo taken at SM City Lipa)

With the many options of convenience the mall provides, the SM Malls in Batangas are only getting started. Ushering a new era of customer experience, the mall will continue to provide safe and efficient solutions for the benefit of its shoppers.